The devastating 2010 Haitian earthquake, which claimed over 250,000 lives, spurred Haitian-American artist Watson Tunez to action. He founded Beyond Me Entertainment with Anderson University students, releasing a relief album, "Beyond Me: Haiti," that resonated deeply and inspired the Live Beyond You Service Challenge. Building on their success, which included raising over $25,000 and aiding Haitian rebuilding efforts, they launched their non-profit counterpart, Beyond Me Initiative in 2015, providing grants for local service. Alongside this, Beyond Me Entertainment pioneered humanitarian hip-hop, blending it with R&B and pop, uniting artists and fans for global and local impact. This journey, marked by increased reach and Watson's 2021 solo album "Long Way to Go," has established Beyond Me Entertainment as a powerful force for community-driven change through music.